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Promotional Products
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Published: October 3, 2006
When it comes to business gatherings, such as trade shows or conventions, one question on every company's mind is “How can we make our business stand out from the others?”
An effective answer to this question is a promotional product. Promotional products are a great way to spread a company name or corporate logo and can increase trade show traffic by 50%.
They are a valuable form of advertisement, especially when unique or practical. The awareness of advertisement via promotional products began to grow in the early 90's, which has lead to the $18.01 billion industry it is today.
There are many different options when it comes to selecting promotional products. It is important to choose the product that will best serve your company's interest. Of all the promotional products available, the three most popular categories are wearables, writing instruments and calendars. Wearables are clothing products, such as shirts, hats and jackets. Writing instruments are primarily pens, but can also be things like highlighters, pencils or even erasers. Calendars can consist of wall, desk and pocket size, as well as desk diaries, pocket secretaries and more.
There are many considerations that should be taken when selecting your promotional products such as factoring in what is right for your business, cost effectiveness and whether the product is something you would actually want to have. The product should compliment your product image and theme and should fit your contact information and message as well. If all that is needed is a company name, logo and website address, something small such as a pen or pencil could be a good option. If more space is needed to fit a bigger message, consider something larger, like a calculator, coffee mug or even a shirt.
The distribution of your promotional products is also very important. As a form of friendliness and a reward to possible customers or clients, importance is stressed on giving out products in a manner that will benefit your business and make a connection with other people. Don't simply stack them on the edge of your table for anyone to take. Hand them out to thank people for learning about the business or tie them to some form of contact registration. Recipients don't necessarily have to fill out a form. Sometimes a business card will suffice; it just depends on how much information you want to collect.
Trade shows aren't the only place promotional products make good advertisements. They can be useful tools in many situations. Consider distributing stationary sets with your company logo at a meeting with another business or possible clients. At a company outing, try giving away a company jacket. Even if the employees won't be using your product, your name will still be out there on any wearables they might receive.
Still unsure how effective promotional products can be? Consider that 55% of people keep their products for more than one year, 76.1% can recall the advertiser's name on promotional products they had received within the last 12 months and 75.4% say they kept these products because they are useful. Clearly this form of advertisement works and is a great way to stand out from other companies. Aside from that, people will tend to see your company name more often if it is printed on the pen they use, as opposed to a business card that is filed away in a drawer, or even worse, tossed in the trash.
Welcome to PPAI. 2006. Promotional Products Association International. 2 October 2006. http://www.ppa.org/default.
Konopacki, Allen. The Impact of Giveaways at Trade Shows. Incomm Center for Trade Show Research and Sales Training. 2 October 2006. http://www.tradeshowresearch.com/a_giveaway.html.< br />
Sowder, Jules. A Trade Show Promotional Item can Increase Traffic by 50%. Trade-Show-Advisor.com. 2 October 2006. http://www.trade-show-advisor.com/trade-show-promo tional-item.html.
An effective answer to this question is a promotional product. Promotional products are a great way to spread a company name or corporate logo and can increase trade show traffic by 50%.
Related Articles
There are many different options when it comes to selecting promotional products. It is important to choose the product that will best serve your company's interest. Of all the promotional products available, the three most popular categories are wearables, writing instruments and calendars. Wearables are clothing products, such as shirts, hats and jackets. Writing instruments are primarily pens, but can also be things like highlighters, pencils or even erasers. Calendars can consist of wall, desk and pocket size, as well as desk diaries, pocket secretaries and more.
There are many considerations that should be taken when selecting your promotional products such as factoring in what is right for your business, cost effectiveness and whether the product is something you would actually want to have. The product should compliment your product image and theme and should fit your contact information and message as well. If all that is needed is a company name, logo and website address, something small such as a pen or pencil could be a good option. If more space is needed to fit a bigger message, consider something larger, like a calculator, coffee mug or even a shirt.
The distribution of your promotional products is also very important. As a form of friendliness and a reward to possible customers or clients, importance is stressed on giving out products in a manner that will benefit your business and make a connection with other people. Don't simply stack them on the edge of your table for anyone to take. Hand them out to thank people for learning about the business or tie them to some form of contact registration. Recipients don't necessarily have to fill out a form. Sometimes a business card will suffice; it just depends on how much information you want to collect.
Trade shows aren't the only place promotional products make good advertisements. They can be useful tools in many situations. Consider distributing stationary sets with your company logo at a meeting with another business or possible clients. At a company outing, try giving away a company jacket. Even if the employees won't be using your product, your name will still be out there on any wearables they might receive.
Still unsure how effective promotional products can be? Consider that 55% of people keep their products for more than one year, 76.1% can recall the advertiser's name on promotional products they had received within the last 12 months and 75.4% say they kept these products because they are useful. Clearly this form of advertisement works and is a great way to stand out from other companies. Aside from that, people will tend to see your company name more often if it is printed on the pen they use, as opposed to a business card that is filed away in a drawer, or even worse, tossed in the trash.
Welcome to PPAI. 2006. Promotional Products Association International. 2 October 2006. http://www.ppa.org/default.
Konopacki, Allen. The Impact of Giveaways at Trade Shows. Incomm Center for Trade Show Research and Sales Training. 2 October 2006. http://www.tradeshowresearch.com/a_giveaway.html.< br />
Sowder, Jules. A Trade Show Promotional Item can Increase Traffic by 50%. Trade-Show-Advisor.com. 2 October 2006. http://www.trade-show-advisor.com/trade-show-promo tional-item.html.
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