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Custom Logo Design
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Published: October 17, 2006
A business' logo design is very important and should not be taken lightly. This gives the customer their first impression of a business. A custom logo design can have a positive effect on a company in many ways, making it something to seriously consider before starting a business. Logos are meant to affect the company in a positive manner by promoting the name and image as well as attracting more business.
How do I create a logo design?
There are many aspects to a good logo so creating a logo design can be tricky. It should be simple, yet eye catching with simple color patterns and short text. This makes it is easier for the logo to be resized and recolored when printed on different products. It is also critical to create a unique logo for the company; otherwise potential clients could confuse it with a different business. The trick is to balance originality with a somewhat simple design.
There are several ways to create a logo design. Some might start by working with patterns on paper while others could use a computer program. Although there are many programs made to help design a logo, hiring a professional to create one for your company may be the smartest way to go. This way the logo is designed by someone who knows the best way to put your business' name into an image that will promote it. While creating a logo yourself could save money upfront, an ineffective logo could cost the company a lot of future business.
What kinds of logos are there?
Knowing the different types of logo design is important when determining which best serves your business' interest. Text logos can be a lot more than the name suggests. They don't only have to be a group of boring letters. The key to a text logo is to create an image out of the text alone. Whether conveying strength with bold typeface, elegance with script font or movement via slanted text, different fonts and styles can deliver different messages.
A symbol logo design can work for your company in many ways by creating either an actual or abstract image of your business. This leaves the logo open to interpretation by the audience. It could be directly related to the company name or just meant to attract attention. A truly outstanding symbol would make people think of your company even when they see it in other contexts.
A combination of text and a symbol can be very complimentary in a logo design. Consider using brief text or just an abbreviation next to a symbol to clarify and reinforce the company name. A well balanced composition of the two can lead to a very effective logo.
Clearly a unique logo design is important for any business. Not only does it promote the company name and image, it can also save some trouble. If your logo design is too similar to the trademarked or copyrighted logo of another company, you could wind up in serious legal trouble. Remember that a picture is more easily processed in a person's mind compared to a set of words. Consider a prospective client flipping through a stack of brochures or business cards. Your effective company logo design will more likely grab their attention before a name or slogan will.
A Good Logo Design. 2006. Small Business Bible. 16 October 2006. http://www.smallbusinessbible.org/whatpurpose_logo design.html.
Guidelines For Selecting a Logo Design. 2006. Grantastic Designs, Inc. 16 October 2006. http://www.grantasticdesigns.com/logos1.html.
Kirsanov, Dmitry. Logo Design Revisited. November 1998. Jupitermedia Corporation. 2006. 16 October 2006. http://www.webreference.com/dlab/9811/.
How do I create a logo design?
There are many aspects to a good logo so creating a logo design can be tricky. It should be simple, yet eye catching with simple color patterns and short text. This makes it is easier for the logo to be resized and recolored when printed on different products. It is also critical to create a unique logo for the company; otherwise potential clients could confuse it with a different business. The trick is to balance originality with a somewhat simple design.
There are several ways to create a logo design. Some might start by working with patterns on paper while others could use a computer program. Although there are many programs made to help design a logo, hiring a professional to create one for your company may be the smartest way to go. This way the logo is designed by someone who knows the best way to put your business' name into an image that will promote it. While creating a logo yourself could save money upfront, an ineffective logo could cost the company a lot of future business.
What kinds of logos are there?
Knowing the different types of logo design is important when determining which best serves your business' interest. Text logos can be a lot more than the name suggests. They don't only have to be a group of boring letters. The key to a text logo is to create an image out of the text alone. Whether conveying strength with bold typeface, elegance with script font or movement via slanted text, different fonts and styles can deliver different messages.
A symbol logo design can work for your company in many ways by creating either an actual or abstract image of your business. This leaves the logo open to interpretation by the audience. It could be directly related to the company name or just meant to attract attention. A truly outstanding symbol would make people think of your company even when they see it in other contexts.
A combination of text and a symbol can be very complimentary in a logo design. Consider using brief text or just an abbreviation next to a symbol to clarify and reinforce the company name. A well balanced composition of the two can lead to a very effective logo.
Clearly a unique logo design is important for any business. Not only does it promote the company name and image, it can also save some trouble. If your logo design is too similar to the trademarked or copyrighted logo of another company, you could wind up in serious legal trouble. Remember that a picture is more easily processed in a person's mind compared to a set of words. Consider a prospective client flipping through a stack of brochures or business cards. Your effective company logo design will more likely grab their attention before a name or slogan will.
A Good Logo Design. 2006. Small Business Bible. 16 October 2006. http://www.smallbusinessbible.org/whatpurpose_logo design.html.
Guidelines For Selecting a Logo Design. 2006. Grantastic Designs, Inc. 16 October 2006. http://www.grantasticdesigns.com/logos1.html.
Kirsanov, Dmitry. Logo Design Revisited. November 1998. Jupitermedia Corporation. 2006. 16 October 2006. http://www.webreference.com/dlab/9811/.
