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Corporate Gifts
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Published: October 3, 2006
Engraved barware, jewelry boxes, and appreciation awards: What do these have in common, you might ask? They are popular types of corporate gifts, an effective marketing strategy in generating business, as well as keeping your employees happy and working hard. The corporate gift can be a great promotional product to give out to customers, employees, stockholders or suppliers as an appreciation for their association with your company.
What is a corporate gift?
Corporate gifts can be anything you can print your company name, logo and information on.
There is a wide range of options, from basic but classically effective items like stationary and wearables, to desktop favorites such as coffee mugs, rulers and paper weights, or even items that are exceptionally useful, like briefcases or timepieces. Remember, the more practical the corporate gift, the more the recipient will appreciate it.
Why give out corporate gifts?
It can be more cost effective to get business from old customers than from new customers. A good way to get repeat business is by sending a corporate gift to recurring clients. If they have many products with your company name on them, it will always be in their mind when it comes time to make use of your services. These are also a good way to keep employees happy and let them know that they are a valued member of the staff.
How do I choose a corporate gift?
There is not one specific gift that can be given to anyone and still have a great impact. Putting some thought into the gift can be helpful and worthwhile. It would certainly be better to spend a few minutes generating a gift that would make the recipient happy to use your product than to throw together something they may not even need and give it to them without a second thought. The idea is to make them recognize that they are valued and not just a name on a list.
When should I give out my corporate gifts?
The typical time to give a corporate gift is at the end of December. This is not only a time for holiday gift giving, but the end of the year as well. Giving your clients a gift at this time can remind them to do business with you in the following year. Furthermore, it can also keep employees happy so they'll stay with the company.
December doesn't have to be the only occasion to give out a corporate gift however. Keep in mind other important events and dates, such as birthdays or anniversaries. Giving a corporate gift on such occasions can remind people of your company when competitors aren't sending anything. Also, if your company is attending a trade show and you happen to have a list of people attending, it can help to generate foot traffic by sending them a corporate gift ahead of time and asking them to stop by and look into your services or product. You could also send a mailer instructing them to stop by your booth at the show to pick up their gift.
Showing appreciation to valued associates, whether they are a client or employee, is an important practice of business. Giving a corporate gift is not only a great way to say thank you, but also a good way to advertise your name and message. Just remember that if the corporate gift does not make the recipient feel valued, it is a pointless gesture and could possibly backfire if it insults them.
Corporate Gifts. 6 May 2005. Promopeddler.com. 2006. 2 October 2006. http://www.promopeddler.com/articles/corporate-gif ts.html
Tradeshows. 2005. Corporate Gift Pros. 2 October 2006. http://www.corporategiftpros.com/
What is a corporate gift?
Corporate gifts can be anything you can print your company name, logo and information on.
Related Articles
Why give out corporate gifts?
It can be more cost effective to get business from old customers than from new customers. A good way to get repeat business is by sending a corporate gift to recurring clients. If they have many products with your company name on them, it will always be in their mind when it comes time to make use of your services. These are also a good way to keep employees happy and let them know that they are a valued member of the staff.
How do I choose a corporate gift?
There is not one specific gift that can be given to anyone and still have a great impact. Putting some thought into the gift can be helpful and worthwhile. It would certainly be better to spend a few minutes generating a gift that would make the recipient happy to use your product than to throw together something they may not even need and give it to them without a second thought. The idea is to make them recognize that they are valued and not just a name on a list.
When should I give out my corporate gifts?
The typical time to give a corporate gift is at the end of December. This is not only a time for holiday gift giving, but the end of the year as well. Giving your clients a gift at this time can remind them to do business with you in the following year. Furthermore, it can also keep employees happy so they'll stay with the company.
December doesn't have to be the only occasion to give out a corporate gift however. Keep in mind other important events and dates, such as birthdays or anniversaries. Giving a corporate gift on such occasions can remind people of your company when competitors aren't sending anything. Also, if your company is attending a trade show and you happen to have a list of people attending, it can help to generate foot traffic by sending them a corporate gift ahead of time and asking them to stop by and look into your services or product. You could also send a mailer instructing them to stop by your booth at the show to pick up their gift.
Showing appreciation to valued associates, whether they are a client or employee, is an important practice of business. Giving a corporate gift is not only a great way to say thank you, but also a good way to advertise your name and message. Just remember that if the corporate gift does not make the recipient feel valued, it is a pointless gesture and could possibly backfire if it insults them.
Corporate Gifts. 6 May 2005. Promopeddler.com. 2006. 2 October 2006. http://www.promopeddler.com/articles/corporate-gif ts.html
Tradeshows. 2005. Corporate Gift Pros. 2 October 2006. http://www.corporategiftpros.com/
